رسانه اینترنتی مای موویز MyMoviz جامعترین سایت فیلم و سریال
- Right,
رسانه اینترنتی مای موویز MyMoviz جامعترین سایت فیلم و سریال
- Great,
(clears throat)
- Okay are we ready?
- [Director] Mm-hm,
(dramatic drumming)
(chuckles)
(laughs uncomfortably)
- Ha ha ha,
(inhales deeply) Oh lord,
- Oh this is- oh my god, (laughs)
Oh my god,
- Is this what he said?
- [Director] Yeah,
- Is this what he said?
- This is it, this is the thing,
When this happened, everybody's jaws dropped,
- Yeah, I mean I read it and felt heat all over my body,
- Uh yeah, I don't want to read this, I can't,
I can't read this aloud, I think it's,
I think it's, these words can't come out of my mouth,
(electric guitar music)
- Ahh life before 5 Rabbit feels like a (laughs)
like a long time ago,
My name is Andrés Araya,
and I'm the founder at 5 Rabbit Cervecería,
I was living with Mila, my wife, in Mexico City,
There I am, working on a portfolio strategy
for a big brewery and we're like, you know,
what makes one beer different from the next?
- [TV Voice] Always finds its beach,
To live life, anchors up,
This is the beer of the real world,
- They all tasted kind of the same and at some point,
I was kind of like complaining, bitching
and moaning about that fact,
- And he said I would like to make beers
with different ingredients,
And that's where we kind of started you know,
speaking about but what ingredients, well our ingredients,
You know, Latin American ingredients,
My name is Milagros Ramirez,
and I do a little bit of everything at 5 Rabbit,
Flavors, smells, language, music,
I don't even know how to explain it,
We're just trying to,
(upbeat funk music)
kind of bundle all of our culture up
and put it in our beers,
- At 5 Rabbit, we brew beers
that are distinct, complex and rich,
which can make for a very interesting night,
- I met a woman in a bar,
I was signing books at a bar for Craft Beer Week
and this Latina woman comes up to me
telling me this cool story about
she and her husband and another guy
were thinking about starting a craft brewery
to make Latin craft beer,
My name is Randy Mosher and I'm an author
and a partner of 5 Rabbit Cervecería,
Then we got to a certain point
after working together on branding and things
and Andrés said, "well Randy now we need some beers,"
And I said, well come to my house on Tuesday,
We're trying to be a Latin American brewery
in the 21st century,
So we're not trying to copy existing Mexican beers,
which are mostly American copies
of European beers to begin with,
- Craft beer is not considered an art, by far,
There are some movements in Brazil, in Mexico,
So if you look at food, it's awesome food,
If you look at art, it's great art, music, et cetera,
And so what we're trying to do is bring that color
into the world of craft beer,
(lively music)
- In the years since we've been open,
we've had lots of request to make beer for retailers
or just for other breweries,
- More technically in the beer world,
it's called contract brewing,
You the brewer, are actually making beer for someone else
and they're putting their name on it,
- We've never done much of that,
At the same time, you know, from a business perspective,
if we have the capacity and the ability to make more beer,
then why not do it?
(sound of running train)
- Well thank you everybody, this is quite a crowd,
And we're in love with the building,
I get so many people, so many letters from people in Chicago
thanking us for building it,
And such letters, they're so proud of the building,
And I'm proud of the building,
And I just wanna congratulate Andy
for having done an amazing job,
He's made the restaurant Sixteen at Rebar,
the most successful restaurants and bars in the city,
- I'm Mauricio Kuri,
I'm a former Food and Beverage Manager at the Trump Tower,
We were working on re-opening the roof top at the Trump
and after that I met Champi Garza,
one of the guys from 5 Rabbit and he came to Trump,
we started talking,
Mexican guy, I'm Mexican,
- First time I met Mauricio at the Trump Towers
I was doing a ride-along with the distributors,
I'm Champi, I'm a partner at 5 Rabbit
and I did marketing and sales,
We had a friendship and I think he wanted to help out
and help us sell more beer,
And that's how he came up with the idea,
(lively music)
- We started talking about making a beer,
I was like, I need a beer,
- We were reluctant it felt, at first,
Andrés was-
he pushed back, he didn't wanna do it,
But at the end, Mauricio convinced me
and I convinced Andrés,
Like let's do it, let's see what happens,
we've never done it before, let's make a beer for them,
and see how it goes,
- Hi, I'm Ivanka Trump,
In the real estate business,
the word luxury is terribly overused,
And like the word beauty,
it's lost much of the impact that it once had,
But I'm gonna risk using both of those words
to tell you about our incredibly beautiful,
fabulously luxurious, 92-story
Trump International Hotel and Tower,
- They were really just getting started
and I think their big break was that
they were the house beer for Trump Hotel,
It's a big deal for anybody
to have that kind of volume type account,
- That's really the main goal
because we live in this world now
that we refer to as "Rotation Nation"
where you can get a handle at a bar one week
and it'll be gone the next
because they just constantly cycle through
new brands and new beers,
- A typical bar will have maybe a dozen or two taps
and so those tap handle positions are fought over
tooth and nail in often really kinda brutal ways,
- So to have an opportunity in a major tourism center in
downtown Chicago at a place where a lot of people are moving
through and drinking a lot of beer,
to have a permanent handle on there
and to have dedicated business for that
is really important to a small brewer,
- I didn't know Trump's politics before this, really,
I mean I know he was not the very best guy
but business is business,
I mean we were just selling beer,
- It was not something that we thought about,
Our intention has never been to be political,
We didn't have that lens on at that moment in time,
We were just like, oh there's this account,
they're pretty big,
That sort of due diligence did not exist at that point,
- The US has become a dumping ground
for everybody else's problems,
- [Female Voice] That's why we need you,
(cheering)
(chuckling)
- [Trump] Thank you,
It's true,
They're bringing drugs, they're bringing crime,
They're rapists,
And some, I assume are good people,
- Do you want me to read it out loud?
Alright,
All of it?
- [Director] Yep,
- Really?
- Yeah I remember some of these words,
(chuckling)
- What I remember the most is,
- The U,S, has become a dumping ground
for everyone else's problems,
- A dumping ground for everyone else's problems,
- They're bringing drugs, they're bringing crime,
- They're rapists,
Yep,
It's a-
- What the fuck?
Why, why, why-
I dunno,
I dunno what to say, really,
- Ladies and gentlemen, I am officially running
for President of the United States
and we are going to make our country great again,
- At first I kinda just rolled my eyes
and did not make the connection between
Trump the person and our relationship
with the Trump Tower here and making their beer,
- I think it didn't quite click
that we were doing business with them,
We just heard this, we were appalled,
and then probably as he was driving,
Did he tell you about his drive down Lake Shore?
(exciting music)
- For me the drive down to the brewery is
you know it's kinda my alone time,
my me time,
And I remember you know that day,
I was listening to NPR,
- [Announcer] Donald Trump is not known for understatement,
And the provocative comments continued
in Trump's announcements,
He said this about immigrants from Mexico,
- [Trump on radio] They're bringing drugs,
they're bringing crime,
They're rapists,
- [Announcer] Joel Rose, NPR News, New York,
- Everything became clear,
Like everything in a second, like my gut feeling-
it just kinda like boom, yeah this does not make sense
and we cannot move forward with this-
not as a business, not as a person,
not as a Latino, not as a father,
It was just very clear suddenly,
(electric guitar music)
I started making a couple of phone calls,
So I called Mila, I called Champi,
- I can't believe that we're selling to them,
We have to not only not brew anything for them
but we shouldn't even be selling,
- I was driving to the brewery thinking the same thing,
And so uncomfortable but what can we do,
I mean, it's gonna be very, very expensive
and we're small, we're still building it up,
- Generally Latinos like us,
we don't really have a big strong voice,
So if there's an opportunity to speak up
in even in something as small as this
it's important that we do so,
And in this case we felt that it was worth it,
no matter what the consequences,
- Andrés is a lot more thoughtful than I am,
And I said to him, I'll call,
I can call them,
And he said, absolutely not,
You're not calling anyone,
Which is usually his reaction,
he never wants me to call anyone,
And then I called the lawyers,
- Oh, he would have reason for concern
because they're gonna try and shut him down,
I'm Ashley Brandt and I'm an attorney
specializing in alcohol and regulatory law
along with First Amendment in media issues,
It would be very hard if any small brewery got sued,
specifically because of this bullying technique
that some wealthy individuals have the ability
to fund litigation that would otherwise bankrupt
a small company that has to pay for attorneys
to defend it regardless of the merit of the law suit,
- I'm not gonna say it,
It'll be in the law suit, you'll see it in the law suit,
- In Costa Rica there's a saying (speaking Spanish)
- You'll read about it as soon as I file the law suit,
'cause we have a very big law suit,
- Which literally just means don't yank the calf's tail,
- But they called me and they apologized
for exactly what they're doing,
- And so basically their advice was you know pull back,
Just lay low,
- They're not allowed to do this,
They have an iron clad-
you know I'm pretty good with contracts,
Jose, I assume you know that,
- You know, are you into politics?
Why are you getting into this?
And we felt otherwise,
- It was just such a moral stand
that I think that, we all felt that there was no choice
but to really do this,
- We thought it wouldn't be congruent to be making a beer,
for the Trump Towers, what he represented,
and being a Latin brewery, so we needed to pull that off,
- We knew what we were gonna do
regardless of what they advised,
So we were gonna stop selling,
But we now had to hear each other say,
okay, if they get a hold of this
and they're able to shut us down,
is this okay?
- There's always a risk that whatever you do,
is going to get you sued,
especially if it's a business relationship
and you end up in a situation
where you want to get out of the business relationship,
This is one where given the public spectacle-
(drumming beat)
- Our problem right then was no longer,
okay maybe in a month we'll be shut down
because we have a law suit on our hands,
it was, so what do we do with all this beer?
- If we pulled the beer
and we had to dump that beer,
the brewery would have taken a very, very big hit,
And I told Andrés, listen I'm gonna try and sell it,
I'm gonna call everybody,
I'm gonna explain the situation,
I'm gonna tell them what happened,
literally, and see what happens,
(traffic noise)
- We were introduced to 5 Rabbit
and we were told their story,
And in a day with 64 or 6600 breweries,
the story becomes more and more important,
What differentiates you?
Well, maybe it's not just the beer,
- I don't remember who was the first customer
I called, but I do remember being very nervous,
I didn't know how to put it,
- We heard the story
and we thought that we would like to serve this beer,
You know every kitchen that you walk into
you see a lot of Latinos that are, you know, immigrants,
And quite frankly I can't see many things
in the service industry especially in Chicago
functioning without the Latino community,
- And so Champi started making phone calls,
I started making phone calls,
and like 20 minutes later, Champi was like,,,
- We're done,
We sold all the beer,
(laughing)
(happy music)
That Monday, that feeling of selling through all the beer,
it was ecstatic, I mean,
on one side you had everybody having your back,
and on the other side I had never sold
so much beer in two days,
So it was a very, very good day, I mean,
suddenly all the friends that I had out there
felt like family,
- [Male Voice] Never buying your beer ever again,
you political pieces of shit,
Why don't you just stick to making beer,
and stop sticking your nose in people's politics?
Half the country is against you now,
You dumb mother fuckers,
- The beer was just gonna be sold
and it would be poured as,
who knows if even 5 Rabbit, just a golden ale,
I think that's what Champi and Andrés thought,
And me not so much,
I would have wanted to tell the story maybe,
But I think they just wanted to do it quietly,
- So Trump was in town, actually, that Monday,
He was giving a speech at the City Club,
My name's Monica Eng, I'm a reporter at WBEZ,
And so we had reporters at the City Club,
we had other people who were following him at other events,
and I said, I've got another Trump story,
And the news desk kind of said, what? Another Trump story?
That's like too much Trump, nobody really-
this guy's like a flash-in-the-pan,
Why do we have like three Trump stories in the newscast?
So I said, well I mean this is kinda interesting
'cause it involves a local brewery,
First of all the brewery was making a house beer
for the Trump Tower,
Second, the beer maker is actually Latin American
and he took offense at Trump's recent comments,
And third, he's actually pulling the beer
and renaming it,
So in terms of the name of the beer,
we had a lot of discussions,
- We didn't have a name for it,
And just some of the guys at the brewery,
probably took a Sharpie and wrote on the keg collars,
"Chinga tu Madre, Donald Trump,"
And that's how that happened,
Should we say the "chinga" part?
Should we say the "madre" part?
- So there was some hesitation
about whether we should even reference the name,
And I said well referencing the name
is kind of a big part of this,
- Well, uh,
So the word "chinga" has like
a gazillion different uses, right?
From, yeah, could be-
- It's fuck you,
- The word "chinga" means, you know yeah, fuck you,
- It, it, just-
- Literal translation is fuck,
- Just, most common, like I guess the-
- It's kinda like a fuck you,
- It does not carry, uh,
as big a connotation as the translation seems to have,
The kegs left the brewery
with some sort of version of "Chinga tu Madre,"
"Chinga tu Madre, Donald,"
But remember this was a very discreet number of kegs
and so it was very contained,
- And then I tweeted it,
Suddenly, the Twittersphere went crazy,
Everybody was retweeting it,
And then by the next day, it was the second-most read story
on our entire website for that year,
- The story was everywhere,
- It garnered like a reaction,
And the words of support were great,
And yes, speak your mind, you should, we're with you,
The same time, we had a lot of negative backlash, as well,
- [Male Voice] Fuck you, 5 Rabbit,
Who the hell do you think you are?
What gives you the right to insult him,
you brown pieces of shit?
My wish is that a tall wall would keep you all out
south of the border where you belong,
You fucked up your own disgusting and corrupt countries,
now don't come here trying tell us
you're not rapists, liars, drug dealers and thieves,
We want our country back,
Make America great again,
- Andrés was called-
could it be a "beaner?"
Is that a-
is that a-
is that a, oh yeah,
oh he was called that many times, you know,
It was you, oh you "wetback,"
The wetback, that one was interesting,
So,,,
It's hard to silence that,
- We did get a tweet that just kind of,
in a very respectful way said, you know,
I'm with you in spirit, but-
- What does his mom have to do with it,
and it's misogynist,
And when that word "misogynist"-
I remember having a physical reaction,
- When I heard the comments
that Trump had made about Mexicans,
I immediately knew there was gonna be a problem,
My name is Liz Garibay and I'm a historian
who looks at history through the lens of alcohol,
I got a call and it was Mila on the phone,
And she basically was giving me
the run down on what had happened,
- Some kegs went out
and they were called "Chinga tu Madre,"
And now there's a tweet saying that- calling it misogynist,
And she said well-
- In Spanish, if you translate it,
it means "fuck your mom,"
But in a cultural context, it's incredibly different,
- I said yeah but how are we gonna tell everyone this?
- What can we do to make it sound similar but different
and give it a whole new meaning, in a sense?
Where people from any culture will potentially understand
what we're trying to do,
What's the one feature that people think about
when they think about Donald Trump?
- And she said something like,
what about "tu pelo?"
And I said, "your hair?"
And she was like, yeah,
- Why don't we just call it "Chinga Tu Pelo?"
- Chinga tu Pelo,
- The name is Chinga tu Pelo,
(laughing)
Chinga tu madre, chinga tu pelo,
Chinga tu Pelo, yeah it's perfect,
Chinga tu Pelo,
- Which means "fuck your hair,"
- It's so funny and ridiculous that no one can really say,
oh you're telling Donald Trump, you know, fuck you,
I mean we are, but
I'm just saying "tu pelo" because I don't wanna be saying-
- [Director] What was the reception to the beer
when you guys started carrying it?
- We sold a lot,
(laughing)
- Sold a lot,
People were heated,
people were really showing their disapproval
in those statements by coming and drinking beer
and supporting the brewery,
- [Scott] Yeah, people definitely voted
with their wallets,
- Having a beer that is identified as a protest beer
against Trump or his policies
or maybe thinking of it as a pro-immigration beer-
actually is a positive,
I mean, people are gonna choose it because of that,
Now, if it hadn't had been a good beer,
they would have had one,
laughed about it,
and then not had it again,
It happened to be a pretty good beer,
- Well Jeff the beer's name essentially
curses at Donald Trump's hair in Spanish,
We can't really share that name on the air but obviously
given the divisive nature of this presidential election,
one bar owner here in Rogers Park
decided to do something a little different,
- It's a fantastic brew,
So local, fantastic brew, and we love the story behind it,
- [TV Reporter] The beer will remain on tap
throughout the rest of the presidential election,
so regardless of who you vote for-
- It feels like a tiny way to do a good thing
while you're sitting in a bar
at four o'clock in the afternoon on a weeknight,
(laughing)
- I dunno, it's kinda my style you know?
Like revolutionary beer sounds pretty dope to me, you know?
Right?
- I gave a couple of cans to like some friends
in Columbus that have canvassed for Hillary,
I gave some to my brother who canvassed in Dayton,
- [Male Voice] That's cool,
- [Male Voice 2] Just like gave them back as keepsakes,
- It takes a lot of balls to, like,
just stand up and say, I'm out,
And not only did they did that shit
is that they stood up and went right against it,
and said, fuck it we're gonna bring this beer,
and we're totally gonna dis right back, you know?
- Yeah,
- They could have put out a perfectly fine,
normal blond ale, it might have sold somewhat, but-
- Yeah,
- I dunno if they realized it was gonna be the sensation,
like the scorched earth, like,
that people would rally around that,
- Andrés started getting many calls,
Calls from shows,
We'd like to talk to you,
We'd like to have you on the show,
We'd like you to tell us about the anti-Trump beer,
- There's a new twist
in the Donald Trump beer battle tonight,
The Chicago brewer that pulled his beer out of Trump Tower
has a new home,
- [Male TV Voice] As the race for the Oval Office heats up,
5 Rabbit Brewery released a beer honoring
Republican candidate Donald Trump titled Chinga Tu Pelo,
- [Female TV Voice] Back in March,
the brewery started offering 12 ounce bottles of the beer
with its new moniker and sold out within the first week,
- I remember reading this article and it was like
Univision, Macy's, 5 Rabbit Cervecería,
And I was like, "who wrote this?"
Like we're not in the same league,
like we're tiny,
These are big companies,
- I had seen a story about 5 Rabbit taking a stand
and instant like, oh that's awesome,
I want to support this in whatever way I can,
My name is Zach Harris,
I'm a freelance graphic designer and illustrator in Chicago,
And for me that was drawing a little doodle
and putting it on a blog,
- This guy who we didn't know,
a really amazing designer,
tweeted, hey 5 Rabbit, I love Chinga Tu Pelo,
and this is what I thought when I heard the name,
- The first idea that came to mind
is the familiarity of Trump's awful toupee-esque
silhouette with then this Chinga Tu Pelo
fitting perfectly within those bounds,
It's a perfect little middle finger, so to speak,
- I would look at that and just go, no,
You've got to change that,
- Well the TTB is the organization,
the Tax and Trade Bureau of the Federal Government
that gives you your brewer's license, that reviews labels
and that regulates some aspects of recipe,
And you know they have a reputation for being bureaucratic,
- Yeah I mean when you're submitting beer labels to the TTB,
you don't know if you're just gonna get somebody
who's particularly annoyed with a word,
So it's a bit of a risky proposition every time you submit,
- When you're making controversial decisions,
you're gonna piss people off,
I have brewers out there that hate my guts,
My name is Battle Martin
and I used to be the malt beverage labeling specialist
for the Alcohol and Tobacco Tax and Trade Bureau,
If you're using something other than English
on the application you have to put something on there,
the translation of the text,
On the application they said screw your hair,
- Intended translation is, "I dislike your hair,"
I send it over, it gets rejected,
- I think that in certain quarters
it's probably more than that,
"Chinga" has more of a stronger-
- Fuck your hair, you know?
- So I'm on the phone with the agent
and she tells me your translation is not correct,
And so I'm trying to explain,
I'm stumbling through my words,
she cuts me off and she says,
"you have the right to free expression,"
And at that point I was like okay, it's, "fuck your hair,"
(dramatic music)
(chuckling)
Alright,
- [Director] What does it say about this country
that an immigrant can come here
and make that kind of political statement?
- Isn't that the American story?
I mean, uh-
I'm very supportive of the craft beer industry,
because of all the, you know,
basically putting it on the line,
And he comes here and, you know,
builds this brewery up
to make these products,
That to me is, that's the American story,
People coming to this country and then making it,
- We knew we were gonna drink election night
either in celebration, like that Hillary had won,
or like oh Trump won, we really need a drink now,
I think was like the mindset,
A lot of my friends from college created this group
a couple of years back now called "The Shotgun League,"
The idea being that everyday one of us would shotgun a beer,
take a video of it and send to everyone else in the league,
- How can I join?
I want to join! - I can get you in,
I can get you in,
It's funny my day ended up being
the night before the election,
You know we decided to take a stance
against racism, misogyny, bigotry, and ignorance,
Quite possibly too small to make any real difference
but our protest is real,
Cheers,
- [Wolf Blitzer] Right now, a historic moment,
We can now project the winner of the presidential race,
CNN projects Donald Trump wins the presidency,
The business tycoon and TV personality
defeating Hillary Clinton in a campaign
unlike anything we've seen in our lifetime,
This is a moment a lot of people are going to remember,
Donald Trump wins the presidency,
(dramatic music)
- So someone asked Andrés,
will Chinga Tu Pelo go on forever?
And he said no,
If he does not get elected, it's done, right?
I mean, we move on,
And if he does,
it's more serious than what we ever imagined,
- Chinga Tu Pelo was a reaction,
That's how I see it,
It was important for us to take that reaction
and turn it into something positive,
into something a little bit more meaningful than a reaction,
- After Chinga tu Pelo, they wanted to do a series
that had similar qualities,
but without necessarily Chinga tu Pelo name
and the loaded cargo that comes with it,
but also just as strong of a message:
La Protesta,
My name is Diana Solis and I'm an artist,
One of things I like about 5 Rabbit and what they've done
is just not make a statement
because they deeply believe in this,
they're passionate about it,
and they feel it's not just a gimmick
for, you know, marketing,
They actually give proceeds to that to nonprofits
and to organizations that are working against, you know,
bullying, anti-racism,
Organizations that are helping people out, you know,
to live better lives,
(lively music)
- I think La Protesta is the most important project
that 5 Rabbit has done as a brewery,
It was done right after Chinga tu Pelo
and we felt like we needed to do something else,
Turn it into something more meaningful,
more important than just Chinga tu Pelo,
So here with me is Lilly,
She's the artist who designed the third La Protesta can
which we've probably all been drinking,
(clapping and cheering)
You probably don't wanna hear from me,
you wanna hear from her,
- This is not just about an act of vandalism,
It's not about flipping Trump off,
We have to elevate the conversation
and bring it up a notch and say
this is about protest,
My name is Lilly Wachowski and I'm a La Protesta artist,
This idea, this heart, was something that struck me
as something to find like commonality between all of us
and something that we can, you know, see in each other,
and also like hold in a can and drink beer together,
Beer is a way that we're able to come together
and talk and like drink and share stories
and share a community,
It's the magic elixir for all of us,
(chuckling)
- This was a story that really inspired a lot of people,
It touched them, it made them say,
where can I find this beer
and how many cases can I buy as a limit?
- The rally that we saw around Chinga tu Pelo I feel like
was a rally around not just 5 Rabbit as a brewery
but the Latinos who own it and operate it
wanting to stand by the minority community,
- Even if you don't like beer,
even if you're not really into politics,
even if you're not into cultural understanding,
I think it's a really interesting and unique story
and I think it certainly can be an entry point
into looking at how people are able
to make change in their own ways,
We had not been controversial before,
up to this
and it was standing up for what we believed
and what we represented really here at 5 Rabbit,
- That's what I want this to be remembered as,
And it doesn't matter how many people saw it
or how many people drank it,
I just wanted to have been the voice
for those who didn't have a voice,
(electric guitar music)
- So, a lot I wanna say and trying to summarize it is hard,
Yeah, so even all of this being,
you know, big and important
and scary for 5 Rabbit and for us personally,
you know there's,
no big change is gonna come out of this,
We're not changing the world
by brewing a beer called Chinga tu Pelo,
But that's the thing-
it's the small things,
If everyone got involved,
if everyone spoke their mind-
- [Crowd] No hate, no fear,
Immigrants are welcome here,
No hate, no fear,
Immigrants are welcome here,
- That's where change comes along,
It's like a bunch of people being unafraid
and a lot of people just putting in the time and effort
of what they believe in
rather than just sitting down and watching the world go by,
And I think that's something that's happened
in the last couple of years,
And I think the world is a better place,
at least the world around us,
is a better place because of it,
(Spanish language version of America, the Beautiful)